In scientific and technical advertising, style alone won’t move the needle. This post explores how one diagnostics company transformed underperforming campaigns by shifting from flashy visuals to data-driven, educational content. The result? Higher recall, deeper engagement, and more meaningful customer actions. Discover why substance beats style when marketing to lab professionals—and how Bino Rhino helps B2B brands make the switch.

Today’s customer journey is all about flexibility—but many brands are still trying to force control through branded apps. From hotel check-ins to dinner reservations, customers are increasingly frustrated with being told to “download our free app” just to complete a simple task. Is this really enhancing the experience—or just creating digital friction? In this post, we explore how app fatigue is eroding trust and what smart brands should do instead.

The traditional customer journey is no longer a straightforward path—it’s now a dynamic, nonlinear experience where buyers navigate multiple channels on their own terms. In today’s digital landscape, brands must embrace an omnichannel marketing approach, leveraging diverse content formats and thought leadership to stay relevant. From video and infographics to influencer collaborations, the key to success lies in meeting customers where they are and guiding them through their own unique adventure.

Is your Marketing team pulling in the same direction as Sales? Too often, these teams work in silos, missing opportunities for growth. When aligned, Marketing fuels Sales with data-driven strategies, automation, and compelling content.

Discover how bridging this gap can accelerate revenue—let’s dive in!

The team at Bino Rhino finds it fascinating why brands continue to invest in Super Bowl ads. Is it all about ROI, or is there more to the strategy? In this article, we take a closer look at why some brands keep coming back, why others are opting out, and how smaller companies are making an impact without the massive price tag. Check it out and let us know what you think!